by Ted DeCagna | Aug 17, 2022 | Photography
Photography is a powerful tool. Photographs can tell customers who you are and what you do without using words. In a world of short attention spans, this is crucial. But, it is a bad idea to use a random photo you find on the Internet. Firstly, most professional...
by Ted DeCagna | Jun 14, 2022 | Photography
So, what’s the secret to achieving great wildlife photos? Unfortunately, the best answer to that question is to invest in a 300-millimeter zoom lens. This piece of equipment is one of the best investments in equipment I have ever made. A recent trip to New York’s...
by Ted DeCagna | Jun 14, 2017 | Photography
Whether your clients are selling food at a restaurant, hardware products on their website, or accounting services, first rate photography will sell their product or service faster. A picture is worth 1,000 words, and when professional photography looks first rate, it...
by decagnadesign | May 2, 2016 | Photography
“All I need is a shot of my restaurant.” This is a fairly common request from some clients, but of course it’s rarely that simple. Every building exterior has a “best time of day” to be photographed. Ted’s first question to his client or the building owner is “When...
by decagnadesign | Jan 15, 2016 | Advertising, Photography
A photographic montage combines multiple images juxtaposed in size and placement to emphasize a message. When used in advertising and communications pieces, the contrasting elements create striking visual effects that arrest the eye and become an effective tool for...
by decagnadesign | Oct 8, 2015 | Photography
It takes a special kind of person to be a doctor or other healthcare provider. Years of education impart academic knowledge and hands-on training builds skill and professional judgment. It also takes a special kind of photographer to capture the essence of a doctor’s...
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